During the summer 1934 the Soccer World Championship was to take place in Rome. To enlarge the capacity of the soccer stadios, Innocenti was assigned by the Italian Government the task of building new stands. This assignment and the construction during the same year of a variety of stands, stages, runways and the like gained conspicuous profits to Innocenti's Milan factory, which now had 200 workers, partly from Rome.

The company was structured in two seats and two factories, one in Rome and one in Milan, plus a total of 9 branch offices in Genoa, Naples, Bologne, Trieste, Grosseto, Cagliari, Palermo, Padua, Florence. The company had four separated divisions for a variety of products:

This was a purely commercial division, because from the technical and production point of view there was no difference. The plants were potentially able to produce the whole range of products. Around this year (1935), Innocenti was about to concentrate all the production in the Milan factory.

On the 30th April 1935 the social capital was doubled, during a meeting of the 11 shareholders, and 5,000 new shares were issued with a value of 1,000 lire each.

The aggression to Ethiopia was on its way, and it took place on the 3rd October 1935. During the summer of the same year, the intervention against the republican government in Spain burst out. The Italian industry was not prepared to face the outburst of war, but in a short time the production was converted and by the end of 1936 the industries producing war equipment were gaining large profits.

A pioneer in his way, Ferdinando Innocenti was modest, close and reserved, but was of a courageous and protective. He spoke very slowly, just a few words in low tones of voice and short sentences separated. He did not show, but he was very determined when planning his actions, and when you put the right person at the right place. One of the most brilliant entrepreneurs of the twentieth century, he easily obtained the approval of each, with a nice smile. He does not like worldly habits are typical of the successful businessmen of his time. He did not attend parties or seeing theater, although he went to the movies at times with one of his employees and usually selected a movie cowboy. But they always ended up talking business. Popular as a "creative work", it was constructive and dinamic. It has been described as "a very quiet captain of industry out of the regular arrangement of its kind."

Over time, I had never read a book, but he was always ready to plunge very efficiently into the accounts of the company and was very determined when he wanted to contact business people. In his work, he has always vigorously defended his ideas, but also very good for the establishment of new political relations without disclosing his true opinions. Its sole purpose was to obtain favors for their industrial activities.

Ferdinando Innocenti was born in Pescia on September 1, 1891. His father, Dante Innocenti, a blacksmith, soon moved from the city of Grosseto, where he opened a hardware store on the street Galileo, as he continues his work as a blacksmith. A few years later, a second store opened in Corso Carducci. Ferdinando, after completing his third year in a technical school, started his business with his father and his half-brother Rosolino (son of his father's first marriage) to the head of the "Innocenti Ferramentas" (1906). Thanks to all the activities at the time, the family was already wealthy.

At 18, the young Ferdinand led the family business and started its activity mainly in the iron recovered from the undertakings of the drainage of the marshes of the Maremma. Iron traded oil, and oil sales made great profits.

In 1920, he began experimenting the possible applications of iron tubes and in 1923 he moved to Rome, where he planned to invest about half a million pounds to expand its business. Fortunately, the bank where his money was deposited went bankrupt after a few months, and Ferdinand was forced to slow down and take time to recover a large sum of money.

Despite this misfortune, Ferdinando was not discouraged and soon began to trade in steel pipes produced by Dalmine Mannesmann no. 1928 has seen a boom in construction and economic situation in Italy was a thriving. Agriculture is also growing, thanks to a fasistivallanpitäjien politics and the result of the disappearance of union activity. The negative output of public policy, however, was 11-12% reduction in wages between 1921 and 1924.

From 1921-1931 fasistivallanpitäjien presented a plan for the construction and remoderning, especially in the capital. In this decade, Rome looked like a huge courtyard manufacturer, and the general mood was "a monumental renaissance of the city." Opportunities Ferdinand, and in 1926 opened the storage tube River Port Street and Support Center, where she built the operations of products. "Fratelli Innocenti", as the name of the company in 1930, has started production of scaffolding pipe in 1933. British Scaffolding installation and dismantling of a special high-speed system is used.

In 1931, Fernando began to build a plant irrigation of rain in the gardens of Castel Gandolfo the Pope (14 hectares). Water was provided by the Lake Albano. Immediately after, he worked in a plant similar to the Vatican gardens, and completed a fire and a power plant. He also used his patent scaffolding for the Sistine Chapel where he had the opportunity to demonstrate the quality of the project: the scaffolding is assembled and disassembled in a very short time, and without interfering with the priceless murals by Michelangelo. Franco Ratti in Desio, a nephew of Pius XI, and Leone Castelli, who owns a construction company working in the Vatican, were providential for Ferdinando to take part in the project of the Sistine Chapel.

The project ended in 1935, beginning the following year with Ferdinando was charged to install 6,000 square meters, covering a vast complex of his pipes in the world exposition of the Catholic press.

Great company to obtain contracts of prestige, which not only helped turn the small industrial enterprise in the business world, but he got the most useful that have contributed to its expansion. In 1932, industrial production was recorded 27% less than in 1928, Ferdinando Innocenti in Milan but the place to go for its operation. The city was in fact very active, the Central Station was then under construction, and the economic crisis was not as bad as elsewhere. Northern Italy, Innocenti had a privileged position and has won several contracts. In 1929, due to a serious crisis, 300,000 persons were registered as being free from work, and have increased by more than one million in 1931, of which 715 000 in the industrial sector.

With the help of Ratti who was then in the Dalmine Board of Directors and was also an important role in other companies, especially the Vatican through his friendships, he won the Vatican to Castel Gandolfo. The seat of Fratelli Innocenti was then opened in Via S. Paul 18

The 20 workers in 1929 was more than a hundred in 1931, when the company began production of irrigation facilities and mobile. The factory in via Pitteri (Milan Lambrate) was built in 1933. Here Innocenti was tested scaffolds produced and marketed today. A new factory was built in October 1933 on a strip of land between the Via Lambro and Pitteri. To start production, a number of displaced workers from Rome.

In November 1933 the company changed its name into "Fratelli Innocenti Società Anonima Fri Tubular Steel Applications." The most important was in Rome, Via XX Settembre, corporate assets 5,000 shares worth more than 1000 Italian lire each. Of these, 3100 belonged to Ferdinand and the 1900 is Rosolino. To reach this amount the company requested the bond worth 5 million pounds, divided in 5000 the value of bonds in 1000 pounds of 4% annual interest. CEO Ferdinando Innocenti.

Lambrettas have done in many different countries around the world

Italy, more than any other country, is known for its scooters. In the film, a photograph of Rome, and in a story on this sunny country scooters an obvious characteristic of the Italian lifestyle. The name most often mentioned when scooters are discussed is Lambretta, and the history of this tent is a study of the industrialization of post-war Italy. The Lambretta, like many of its European brothers, is locked up and interwoven with a parent company that manufactures many other products in addition to its two-wheeled vehicles.

It started in Italy, Innocenti first scooter, a model (M), comes off the production line in 1947. M is called the model has moved on, and since then, Lambretta's success grew and grew. Who would have thought, even today, Ferdinando Innocenti and his designers idea of ​​getting Italy mobile after the war, should continue to be a passion, a way of life, and the mode of transport, even today.

Innocenti scooters initially struggled to make it profitable, as well as the attention to detail and desire for perfection, but the early stages of huge upfront costs and low production volumes all added to the total cost of the machines. Over time, the factory has become more modern, efficient, and each machine, production volumes have grown rapidly Lambretta a profitable product and vital.

Innocenti main contract was to start with its market of Italian origin, but they soon looked for new markets to increase sales and Lambretta word. All parts of Europe soon began selling these small scooters, and then most other parts of the world also saw the Lambretta hit their shores.

Innocenti soon realized that the granting of licenses to manufacture scooters to various countries around the world, not only on the Lambretta sold in more countries around the world, but was also earn royalties from companies without official capital the main factory itself.

Some of the countries around the world who seek licenses Innocenti were, Spain, France, Germany, India, Argentina, Brazil, Chile and more. Although some producers did market the Lambretta under different names, such as Serveta Spain, Siambretta South America, they all share the family design that came from Italy.

Many of these factories continued to produce the Innocenti Lambrettas long after closing the doors. The Italian factory which was closed, was eventually sold to the Indian government that created the SIL, Scooters India Limited who continue even today to produce a version of the Lambro three-wheeled vehicle.

The last two wheeled scooters out of the production lines of different plants was as follows: -

Italy - Production ceased 1972

Spain - Production ceased 1989

India - Production ended in 1998

France - 1958 It is believed that

Germany - Innocenti based products ceased in 1956 but continued for several years, according to NSU Prima

South America - I do not know, some factories even today, but cars do. Name of the Innocents is still used in Brazil.

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